What people decide to do is never as interesting as why people do what they do. At the very moment we open our eyes in the morning, each of us begins to make a series of decisions throughout the day – some monumental, others mundane and inconsequential. Either way, our choices are fueled by emotion, fact or a combination of both, and each occurs either spontaneously or after great deliberation.

Cutting across three lanes of traffic at nearly the speed of light and careening into the Wendy’s drive-thru for a Baconator Triple Combo is a classic example of emotion and spontaneity that moves some to action. On the other hand, agreeing to make a 500 mile trip with four children and two dogs to see the in-laws in Tuscaloosa for the holidays likely took careful consideration of the facts and a great deal of measured reflection (and possibly a long, protracted negotiation with the spouse).

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